Posts

Finding product-market fit: signals, retention and when to pivot

Product-market fit is the point at which a product satisfies…

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Equity basics for founders: splits, vesting, cliffs and option pools

Ownership decisions made in a startup's first weeks can shap…

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Startup funding stages explained: bootstrapping, angels, pre-seed, seed and Series A

Startup funding has its own vocabulary, and the labels mean…

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Building a minimum viable product: scope, speed and what to measure

A minimum viable product, or MVP, is one of the most used an…

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Testing a startup idea before writing code: problem interviews and smoke tests

The most expensive way to find out nobody wants your product…

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How to find a co-founder: where to look, trial projects, equity and red flags

Choosing a co-founder is often compared to getting married,…

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How to make a startup pitch deck: the slides investors expect and common mistakes

A pitch deck is a short presentation that explains your star…

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Founding a startup: talk product, team and the long road

Startups are a particular kind of business: built to grow qu…

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